Graphic Design & Illustration
DESCRIPTION
I was hired by a friend who works as an independent welder to design a logo and business cards. Being a massive fan of 70's metal music, the client wanted a metal / psychedelic influenced design. Planet Caravan is the title of a Black Sabbath song that the client felt fitting (lyrically) for his business. PC also happens to be the letters of his first and last name.
I wanted the PC to be the focal point of the design, and needed it to work in a psychedelic way. I designed a simplified welding gun to encircle the main element of the logo. The sparks from the gun would be a great way to incorporate smoke, which would then spell out the PC. The purple and black color scheme was inspired by Black Sabbath's Master of Reality album.
Once the logo design was approved, we moved onto the business cards. The client wanted a fresh design for the back side of the business card that really oozed those psychedelic vibes from the logo.
ROLE
Design, Illustration
CREDITS
Paul Cambilargiu - Copy & Creative Direction
