Graphic Design
DESCRIPTION
Efficient Developments LLC is a contractor company that performs highway, roadway and utility construction. Installing sewer and water lines for municipalities and private sector.
I was hired to revamp their logo into a more minimal design that could be easily printed as a one color print. This new design would be printed on construction equipment, work apparel and PPE. The client wanted an office structure to be the main focus of the logo. I designed a trio of simplified buildings encircled by a stylized road, using the negative space in each to bring out the details.
ROLE
Design, Illustration
CREDITS
Chelsea Dreyer - Copy & Creative Direction
