Brand Development
DESCRIPTION
Action Sports Canopies is a top manufacturer of large format print products, catering to the action sports industry in Southern California and serving clients nation wide.
Throughout my 7 years with the company, I helped to negotiate the team's visual strategy through multiple rebrands and design challenges.
Not only did our team build the Action Sports Canopies brand, but we also boosted the brands of clients through professionally rendered product mockups and marketing decks.
Below are some projects that were key in shaping the ASC aesthetic.
ROLE
Design, Illustration, 3D Product Rendering, Campaign Development, Print Prepress
CREDITS
Craig Tucker - Creative Direction
Firat Cam - Art Direction & Design
Michael Andrade - Design
Dave Pasienski - Copy
Firat Cam - Art Direction & Design
Michael Andrade - Design
Dave Pasienski - Copy
ASC REBRAND
Action Sports Canopies wanted this rebrand to focus more on the motocross industry. First and foremost they wanted a new canopy design that would fit in amongst the other sponsor canopies at a motocross event.
The main element in this canopy design is a red, diagonal bar pattern that fades out across the canopy, imitating fast movement.
We thought this concept might work nicely with the old ASC logo, so we simplified the graphic into three red bars, and matched it to the angle of the A in ASC. The finished logo not only fits the motocross theme, but also works as a more engaging two color logo. Below are some projects showcasing the new branding.
ASC promotional ads that were printed in HB Magazine
ASC promotional email campaign
ASC van wrap
ASC t-shirt designs
ASC GOLF CATALOG
Action Sports Canopies hosted an annual golf tournament that was also an ideal opportunity to advertise golf specific products. Our team was asked to design a catalog that highlighted some of ASC's most popular products.
We wanted a clean design that focused on product renderings and minimal text. I worked with the lead designer to create the product renderings, and to properly incorporate them into each section.
MARKETING DECKS
Action Sports Canopies offered complementary design services. It was the design team's job to help solidify a new client's relationship by supplying them with a professionally designed mockup that fitted their brand's needs.
Using assets from the client, we designed all of the graphics and rendered each product using Cinema 4D and Keyshot software.
CONCEPT DESIGN
Our team was often tasked with designing multiple concept options for various promotional items. Working closely with each other and the creative director, we'd churn out a bunch of options that would lead to a more finalized design.
Here are a few designs I've worked on over the years. Sometimes we'd move forward with an option, and other times the idea might be scrapped. Either way, it was a key step in the brainstorming process.
"Throwin' Shade" sticker and T-shirt concept
